Why I'm Leaving RE/MAX

Posted by Ed DePrato on Friday, October 17th, 2014 at 3:19pm.

After nearly 9 years and more than 1,000 transactions under the RE/MAX balloon, it’s time to move on. I know that some past clients and many colleagues will be surprised at my decision to leave the most successful real estate organization in our marketplace; after all – I’m a top performer! Regularly my inbox or mailbox is stuffed with awards, achievement letters, and congratulatory statements along with an active ranking system that measures my ‘success’ against that of my RE/MAX peers across western Canada. While that’s all good for my ego, it really does nothing for the people who really matter – my clients.

Our clients expect more and they deserve more! Over the years I’ve built my business on the services I’d want as a consumer. For example:

  • As a consumer I want to stay in control so I created our Cancellation Guarantee which empowers our customer to cancel a service agreement if they are ever unhappy.
  • As a consumer I’d want my home to be represented professionally so we engaged a professional photographer to shoot all our listings.
  • I’d want my realtor to stay in contact with me every week while my home is for sale so that’s how we work.

What about fees? The RE/MAX contractor agreement expressly prevents me from advertising fees! When I asked for permission to do so, my request was quickly denied. I’m not really sure about the reason for this rule. I would guess that it is to prevent RE/MAX agents from selling price and I understand that but I don’t want to sell a fee. I simply wanted to attach the fee to the outcome we provide. This is why I’m leaving RE/MAX. I want to provide:

  • A business with which the objectives of the brokerage are in line with the objectives of the seller. When we sell for full price, we deserve to get paid fairly. When we don’t, we really don’t deserve to get paid.
  • I want to make it easy for anyone frustrated by the For Sale By Owner process to do business with us so I plan to offer a program that allows us to offset any investments made (with a reasonable maximum) against the commission we charge.

So, because people hire a person and not a brand, I feel like it’s time to introduce policies that make more sense to the consumer rather than the same old lower fee and lower services programs our consumers have become bored with. Clients shouldn’t assume all the risk and clients deserve the service and representation not offered by those service cutters. Neither of these work anymore. As a consumer myself, I’m happy to pay for results. So today I resign from RE/MAX, thankful for the memories but excited for the future. I’ll introduce the next phase of my career in a future blog post.

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